The Group Sales & Marketing Business Analyst will be responsible for analysing and interpreting the
many different data sets within the business, answering questions from the wider business around the
data, its uses and effectiveness, and then looking at trends and recommending ways they can use the
data to improve the business in general. He will also be responsible for data reporting, although this will only comprise a small element of the role.
Business Analytics and Strategy
• Perform hands on analysis on large volumes of transaction and customer level data. • Work with complex data structures; cleanse and manipulate data and perform statistical analysis and propose actionable insights that supports business development and organization strategy. • High degree of statistical knowledge, with the ability to process data from various sources in an organised and logical manner, automating processes where feasible, delivering actionable business inputs. • Deliver analyses such as: sales effectiveness, campaign analysis, website analytics, customer satisfaction and loyalty, ROI modeling, lifetime value analysis, customer behavior and trend analysis etc. • Develop concise reports on customer strategy, sales and marketing supported by data analytics and business logic, and provide actionable sales and marketing insights related to customer behavior, customer demographics, campaign performance, present proposals and make recommendations to the Group Senior Management. • Provide subject matter expertise and guidance on CRM initiatives Customer engagement strategies to shape future CRM capabilities. Execute strategies, processes, and projects for CRM. • Research and analyze key business drivers, trends, and operating metrics. • Challenge existing assumptions, solve problems and highlight trends and opportunities for further business growth. • Create and maintain dashboards from a sales and marketing perspective. • Liaising with technical teams to assure data accuracy and quality. Use various tools and techniques (PL/SQL, Advanced excel, QlikView etc.) to perform data analytics.
1. EDUCATION & TRAINING
Bachelor’s Degree in Computer Science, Marketing Experience of using analytic tools such SAS, PL/SQL, and CRM
Local candidates from Bahrain is preferred
• Sufficient Knowledge with relational database concept and technical data manipulation techniques including the use of SQL. • Sufficient experience with networking and/or communications protocols. • Sufficient experience with Internet, Intranet, Extranet and client/server architectures. • Sufficient experience knowledge of Microsoft Office tools, Advanced Excel user. • Familiar with testing methodologies and the defect reporting process. • Demonstrates the ability to analyze a problem and complete detailed reports and test plans • Strong analytical skills to find the root cause of the system bugs and report them in a clear fashion. • Able to methodically produce the steps which exhibit bugs in the product and be able to reproduce and communicate these steps. • Shows initiative in gaining in-depth experience in areas of technology relevant to testing of company products. • Shows initiative in gaining theoretical knowledge in software testing. • Works well in a team environment and alone. • Has ability to adapt to the changing needs of a project. • Ability to meet deadlines. • Strong communication skills, both in writing and orally
The job holder is required to act proactively on behalf of BFC and ensure all application releases are effectively tested. He/She is responsible to execute the planned test cases efficiently and release a bug free application. The job holder is accountable for application bugs which are included in the test cases and failed to be executed before release to production. He / She is jointly responsible for the effectiveness of Sales and Marketing Analytics.
If interested, please write us back on email@example.com